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Inspired by the values of ABNA, ABET & ABG, Amara creates this work as a homage to one of the oldest industrialist organizations of India that has kept itself strong through the years and evolved into the modern world and built new standards of business. Behind this success is the awe-inspiring story and a strong value system that connects everyone associated with the Name: “Birla”.
She uses the paint tubes & Paints coming out of it as an analogy of the success, time and beauty that is created and more than anything else all of its achievements have come from the value each company has. This Particular Artwork by Amara, focuses on these values, as they become the backbone for yet another generation taking over the torch.